BRAND STORY
36000000 SECONDS
600000 MINUTES
10000 HOURS
Originating from Sydney, Australia, we make it our mission to serve a unique Australian Specialty Coffee experience that can be enjoyed everyday, under the motto of “Expanding Daily Specialty Coffee Experience”.
Our brand name ‘10000’ originates from the 10,000-hours rule. It refers to the amount of time our team invests into creating the perfect cup of coffee. In a space curated to exemplify the significance of specialty coffee, from the first sip to the last, experience a whole new level of specialty coffee.
Ten Thousand is the only specialty coffee brand suitable for franchising through our standard operation manual.
OUR STANDARD
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COFEE BEANS
Ten Thousands NYC, SYDNEY and DECAF blends are roasted from hand selected specialty-grade beans at our roasting facility. They need to pass a strict cupping test after several roasting stages to meet the high standard we set for our coffee beans. Ten Thousand focuses on every process, from green beans to making the perfect cup of coffee
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GLOBAL STANDARD
Our Q-Grader and R&D team created the SOP (Standard Operating Procedure) which includes espresso extraction methodology, equipment handling and Barista training. The quality and taste of our coffee is always our top priority
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AESTHETIC IDENTITY
Ten Thousand’s modern and minimalistic interior design & space reflects our values and philosophies; Creation of the best specialty coffee experience
CREAM-CENTRIC MENU VARIATIONS
While other specialty coffee brands often hesitate to venture beyond traditional boundaries, TEN THOUSAND distinguishes itself with a unique and diverse menu that innovatively incorporates deluxe, superior quality artisanal cream, such as the Einspanner.
Each item on our menu is meticulously crafted to deliver an unforgettable experience that captivates both the eyes and the palate.
SIGNATURE ITEM LINE-UP
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SIGNATURE SPECIALTY COFFEE
EINSPANNER
ESPRESSO CREAM LATTE
PANELLA LATTE
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SIGNATURE BAKED GOODS
BLUEBERRY YOGURT CROISSANT
PISTACHIO CREAM CROISSANT
CHOCOLATE GANACHE CROISSANT
ALMOND CREAM CROISSANT
NUTELLA ALMOND CROISSANT
COCONUT KAYA CROISSANT