BRAND STORY

Stock image of people walking on the crosswalk

36000000 SECONDS

600000 MINUTES

10000 HOURS

Originating from Sydney, Australia, we make it our mission to serve a unique Australian Specialty Coffee experience that can be enjoyed everyday, under the motto of “Expanding Daily Specialty Coffee Experience”.

Our brand name ‘10000’ originates from the 10,000-hours rule. It refers to the amount of time our team invests into creating the perfect cup of coffee. In a space curated to exemplify the significance of specialty coffee, from the first sip to the last, experience a whole new level of specialty coffee.

Ten Thousand is the only specialty coffee brand suitable for franchising through our standard operation manual.

OUR STANDARD

  • Roasting our coffee beans

    COFEE BEANS

    Ten Thousands NYC, SYDNEY and DECAF blends are roasted from hand selected specialty-grade beans at our roasting facility. They need to pass a strict cupping test after several roasting stages to meet the high standard we set for our coffee beans. Ten Thousand focuses on every process, from green beans to making the perfect cup of coffee

  • Cupping session to taste our beans

    GLOBAL STANDARD

    Our Q-Grader and R&D team created the SOP (Standard Operating Procedure) which includes espresso extraction methodology, equipment handling and Barista training. The quality and taste of our coffee is always our top priority

  • Interior of our 1410 Broadway location

    AESTHETIC IDENTITY

    Ten Thousand’s modern and minimalistic interior design & space reflects our values and philosophies; Creation of the best specialty coffee experience

CREAM-CENTRIC MENU VARIATIONS

While other specialty coffee brands often hesitate to venture beyond traditional boundaries, TEN THOUSAND distinguishes itself with a unique and diverse menu that innovatively incorporates deluxe, superior quality artisanal cream, such as the Einspanner.

Each item on our menu is meticulously crafted to deliver an unforgettable experience that captivates both the eyes and the palate.

SIGNATURE ITEM LINE-UP

  • SIGNATURE DRINKS

    SIGNATURE SPECIALTY COFFEE

    • EINSPANNER

    • ESPRESSO CREAM LATTE

    • PANELLA LATTE

  • SIGNATURE CROISSANTS

    SIGNATURE BAKED GOODS

    • BLUEBERRY YOGURT CROISSANT

    • PISTACHIO CREAM CROISSANT

    • CHOCOLATE GANACHE CROISSANT

    • ALMOND CREAM CROISSANT

    • NUTELLA ALMOND CROISSANT

    • COCONUT KAYA CROISSANT